Introduction
The City of Richmond and Tourism Richmond, in collaboration with the Richmond Hotel Association, are undertaking a long-term tourism master plan to enhance Richmond as a visitor destination and to create a positive impact in the community. We would like to understand your perceptions of tourism in the city and invite you to help shape the future of tourism in Richmond.
Tourism includes those who come to Richmond for just the day and those who stay overnight. It includes people travelling for: business, conferences, sports events, festivals, food and culinary, cultural experiences, visiting friends and relatives, and all other visitors who live somewhere else but choose to visit Richmond.
The tourism master plan will be developed in alignment with the following guiding principles:
- Create a shared vision. The Plan will reflect a shared vision to guide activities to enhance Richmond as a tourist destination.
- Grow sustainably. The Plan will grow the visitor economy sustainably over the long-term for the greatest breadth of residents and communities possible.
- Positively impact the community. The Plan will be guided by a focus on approaches and actions that positively impact the broader Richmond community.
- Guide future investments. The Plan will help provide direction for future public and private investments related to tourism in Richmond over the longer term.
The information from this survey will be used to provide key learnings to input into plan direction and development. Your contribution is important and gratefully appreciated. If you wish to be engaged at a later stage throughout this process, we ask for your permission at the end of the survey to contact you later. Should you have any questions, please contact the project team at
richmondtmp@tourismrichmond.com.
Please complete this survey by 11:59pm on Wednesday, April 30th, 2025.